I’m not much into branding, or rebranding, as this case may be, but I think it’s time that I abandon the generic term of “blogging” and get a little more specific about what I am actually doing here on the internet.
It doesn’t take a lot of research to realize that everybody has some kind of web presence now, and most people are on multiple social media platforms. In addition to a blog, they have Facebook profiles (yes, plural) and Instagram accounts (including the fake ones, or “finstas”); they also have accounts with Twitter, Pinterest, Snapchat, Tumblr, and other places that allow various forms of self-expression.
It’s all a little too much, if you ask me.
I’ve deleted most of the apps from my phone and have abandoned the majority of my sites in the last few months. So much of my time was being consumed by emotional responses to original posts or comments that had been left. Each “session” of checking my feeds left me exhausted.
So when I visited my blog this morning to see how much my writing has changed in the last few years, I felt ashamed, and even a little disgusted, that I had somehow strayed from being so open, so raw in my writing, with no particular audience in mind. I got swept up in branding, gaining some kind of following, and culling the best and finest words for posts that I had hoped would go “viral.”
What a horrible term to use for something we yearn for.
That’s why I want to change the name of what I am doing here, and I think it’s important for me to shout that out to the world, explain what I’m doing, and why.
I thought about naming this as my online journal, but it carries a weight with it that is just a notch or two above the horrible connotations associated with the term, “diary.” I’m 54 years old. I don’t need to put that wonder in the minds of readers that I’m chronicling what I had for lunch on any given day (don’t think for a moment that the irony is lost on me here; some food diarists are making six figures or more for writing about food).
I decided to do a quick search on Thesaurus.com for synonyms for journal. Here’s what they listed:
I was immediately happy to see that “blog” is not even listed. When I did a search for “Blog,” a much shorter list popped up:
I’m not trying to be difficult about this, but none of these synonyms really work for what I will be doing here. I’m seeing this space more as my “Leaves of Grass” that Walt Whitman first published in 1855 and then refined up to nine times in the last 37 years of his life. What I want to do here seems fairly aligned with Whitman’s attempt to capture his authentic philosophy of life and humanity as it evolved in his later years.
I want this space to be my “song of myself” from this point onward until I can write no more.
I don’t want to worry about offending or pleasing; what I will spill here is my song. What you do with it is really up to you.
So that’s what I think I will call it, at least for now. This is not a blog, or a journal. This is My Song, celebrating life and humanity as I see it.
The goal is to publish more frequently, more authentically, with content that is important to me, but accessible by you. Over the next few months, I’ll begin to re-design this site to reflect it as more of a songbook. I’m excited to see where this might go.